Paycento provides online one-click payment system using Facebook and Twitter

The Internet poses an increasingly urgent problem for newspaper publishers who want to make money from the articles they publish on their websites. These publishers are worried that they will deter visitors by asking them to take out a full subscription. Paycento, a Belgian startup company that took part in the IBBT iStart traject, is developing a one-click online payment system with which internet users can read paid articles and download music with one single mouse-click.

Pieter Dubois, co-founder of Paycento started up Paycento because he saw a need for easy-to-use online payments:

This one-click online payment system using Facebook and Twitter could boost Internet sales for newspapers, music vendors and other low-priced goods and services.

Paycento makes use of the fact that, while surfing on the Internet, people are often logged in on social networking sites like Facebook, LinkedIn and Twitter. Paying for an article or a piece of music can be done in the same way as clicking a 'Share' or 'Tweet' button to post an article on their social network profile. A beta version of the Paycento technology is currently being tested.

Read the full press release here.