Living Lab Research

The rapidly growing pace at which technology is developing, demands companies to get their innovations to market fast - and get it right the first time. How can they do so? By involving users, partners and other stakeholders in their innovation process. iMinds’ Living Lab approach provides companies with the right resources and methodology to do so efficiently and coherently.

Some people call it the ‘innovation spiral’: the tightening cycle that compels companies to launch new products, solutions and services at an ever-increasing rate. In other words, development time shrinks, competition is intensifying, and any margin for error is lost. That means companies are under more pressure than ever before to get to market fast and to get it right the first time. Is keeping up with this innovation spiral beyond hope? Not quite. Companies can position themselves for success by involving end users, partners and other value chain stakeholders in their innovation process; having them validate concepts, use cases, features and functions long before market entry.

But to do so efficiently and coherently, companies require the right resources and a repeatable methodology. That’s where the Living Lab approach comes in.

Structured and yet at the same time lean, the Living Lab methodology is an innovation approach that lets companies quickly convert ideas into commercial solutions. End user engagement and open collaboration are inherent to the process. The Living Lab model is a flexible one, as it can adapt to suit the innovation needs of organizations of different sizes and stages of maturity.

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Read the case studies

Frank Bekkers & Pieter Vandekerckhove - Mobile Vikings

Growing a mobile microeconomy

Frank Bekkers & Pieter Vandekerckhove - Mobile Vikings

Mobile Vikings’ 235,000 users aren’t simply a customer base. They’re a community. Together with iMinds, the Flemish mobile service provider has used that community to create Belgium’s largest Living Lab through its City of Things project in Antwerp.
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Winnie Valbracht - Cronos

Ensuring new classroom apps will get good grades from users

Winnie Valbracht - Cronos

IT integrator Cronos works with hundreds of customers to develop and deploy new digital technologies, products and services. One such innovation is EduTablet, which aims to improve students’ and teachers’ experiences through tablet use in secondary education. Cronos came to iMinds to set up a Living Lab that would involve teachers, students and educational publishers in the co-creation of educational apps.
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Peter Leemans - AllThingsTalk

How do you lead in innovation? Follow the user.

Peter Leemans - AllThingsTalk

The Internet of Things is a big concept. But what will it mean for users to have all their devices — their phones, cars, refrigerators and household smart meters — communicating and sharing information? That question led Peter Leemans, founder and manager of the Flemish startup AllThingsTalk, to get involved with iMinds’ Living Labs. His goal: to better understand the value the Internet of Things will offer users.
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