Only 2,7% Prefer Online Video Over TV; User Experience is Critical Factor
The television landscape is rapidly changing: viewers increasingly hop from device to device (place-shifting) and often self-compose their individual viewing evenings (time-shifting). Despite the huge offer of (mobile) devices and online video services like YouTube, Vimeo, Popcorn Time, Netflix or Stievie, Flemish people are still most devoted to their television sets. Research from the iMinds project ‘SHIFT-TV’ shows that television remains the preferred viewing medium for 69,2% of Flemish people; only 2,7% prefer online video over TV. Mainly quality and user experience seem to inform this preference.