Over the past eight months, researchers from iMinds and the VUB (Vrije Universiteit Brussel) have investigated how much Flemish citizens know about media policy in Flanders. The study indicates that they actually know desperately little about this. Only 1 in 3 respondents know that there is a restriction on broadcasting time for commercials. In terms of legislation knowledge about new media, there is much work to be done as well: 2 in 3 Flemings do not know how Facebook uses their personal data. Remarkably, young people score significantly lower here than older people. According to the researchers, the study shows we must keep encouraging the development of a critical view of our media and of how media companies work.